Cowboy Kimono Blog

Tag: digital marketing

  • Facebook Digital Marketing Bootcamp

    Facebook Digital Marketing Bootcamp

    How Facebook Schooled Me.

    I’m one of the five local small business owners that survived a six-month bootcamp initiated by Facebook to train 1 million people across the U.S. The face-paced certificate program included courses in digital marketing strategy, content and brand development, analytics and optimization, social media marketing, search and display advertising, and email marketing.

    Change, a constant buttinski, frequently meddles with my role as a graphic designer and illustrator. As print migrates to digital marketing, I found myself needing additional job skills in order to cross the bridge to this flourishing terrain .

    My transformation from bootcamp recruit to certified digital marketer is complete and I am already cutting my teeth on real world digital marketing projects. With some guidance from the instruction gurus at CNM Ingenuity and ABQ’s Coffee + Creatives founder, Joe Cardillo, my new career path is ready to launch.

    View My Work

  • Sneezing Geisha Overhaul

    Sneezing Geisha Overhaul

    The Sneezing Geisha has been Cowboy Kimono’s icon for decades, revised and updated every few years. The last logo version was a scourge from the get-go. Reflecting back, I can see that over-thinking and settling on logic-based design is partly responsible for its glitches. My intention to make a more dynamic graphic by tilting everything created an imbalance that was a challenge to use in layouts. The logo is further skewed by the use of solid and outlined type.

    Overhauling Sneezing Geisha was more of a playdate than a serious, focused design session, resulting in a better representation of Cowboy Kimono’s aesthetic. The Geisha’s shape, expression, and flower stayed the same, while the colors, patterns, linework, and fonts were updated.

    KonTiki Aloha Font

    The updated logo works well in a variety of layouts, is easy to center and makes me smile.